Wednesday, October 24, 2007

Rick Poynor says it best

Great quote from a text I just finished:
"The consumerist status quo pumps out a vast, overwhelming, massively-resourced slurry of consciousness-shaping propaganda.
What on earth is wrong with producing and taking support from some alternative points of view?
" (Poynor, 2006 p.60—61)

Poynor, R 2006: Designing Pornotopia: travels in visual culture
Princeton Architectural Press, NY

Thursday, October 11, 2007

Website for other good humans











Good old Cate Blanchett let me be a good human today!

Wednesday, October 10, 2007

Speaking out with street posters















It makes me so mad when I walk into a newsagent and see all those magazines, all those dead trees, knowing they will all be thrown away or "recycled" and replaced in one month's time.
I decided to research it a bit, and the figures are shocking: over 18 million per month in Australia alone are sold, so that is not even counting the ones that are sent back and pulped.
We NEED those trees to make oxygen! Jeez.
I spent $1000 on the print run and distribution for this A2 poster. I feel like a better human already.

In response to Megan's comments, some more info on the poster:
1. No graphic design output is good for the environment

2. Sustainable graphic design is about ensuring obviously destructive techniques are applied wisely, conservatively and for an ethical purpose

The poster used techniques like:
» no bleed to edge to ensure ease of de-inking for offcuts
» 2 colours only, and avoiding dark blue/purple/red family of inks that are much harder to de-ink at recycling stage
» The green colour is an 80% screen, not solid colour to aid de-inking
» Printing only as many as needed
» Paper and ink could have been at a higher environmental level, but as a student I considered the message was more important than not being able to afford it at all. I selected an uncoated with a percentage of recycled post consumer waste.