It makes me so mad when I walk into a newsagent and see all those magazines, all those dead trees, knowing they will all be thrown away or "recycled" and replaced in one month's time.
I decided to research it a bit, and the figures are shocking: over 18 million per month in Australia alone are sold, so that is not even counting the ones that are sent back and pulped.
We NEED those trees to make oxygen! Jeez.
I spent $1000 on the print run and distribution for this A2 poster. I feel like a better human already.
In response to Megan's comments, some more info on the poster:
1. No graphic design output is good for the environment
2. Sustainable graphic design is about ensuring obviously destructive techniques are applied wisely, conservatively and for an ethical purpose
The poster used techniques like:
» no bleed to edge to ensure ease of de-inking for offcuts
» 2 colours only, and avoiding dark blue/purple/red family of inks that are much harder to de-ink at recycling stage
» The green colour is an 80% screen, not solid colour to aid de-inking
» Printing only as many as needed
» Paper and ink could have been at a higher environmental level, but as a student I considered the message was more important than not being able to afford it at all. I selected an uncoated with a percentage of recycled post consumer waste.
Posts
3 comments:
What are the posters printed on/with? Can they break down quickly? How is distribution taking place....cars or foot? Where are the posters going?
The posters are going up in cafes, bookstores, free (legal) space etc in the City, New Farm, West End, the universities, Tenerife and so on.
There will also be a postcard with more information
I am not sure how much car travel there will be, but I considered these factors to be worthwhile to get this message out
Hello Becky my dear.
Love the campaign, funnily enough was thinking of you yesterday and was wondering how u are getting on. Count me in if you need help. I know a few places up here that may be keen to put up ur posters.
And just cause I know how u feel, I thought u might like to know that I grabbed a load of junkmail that my flatmate threw in the bin right before my eyes. His arguement was that it was glossy paper......eh no what are you thinking, it's not.
Here's a question, has a way been figured out to recycle celloglaze paper?
I know only one company in Sydney recycles it.
mmmm I can hear ur brain clicking over already.
Hope to hear form u soon.
The Irish Leprecaun
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